Don't hold your breath for a (really) cheap iPhone anytime soon

For a long time, Apple had refrained from releasing lower-end iPhones that cater to those on more limited budgets. While we now have an SE line with a lower price tag, it’s still relatively expensive compared to cheap Android phones. Despite that, Apple reportedly has no plans to release an even cheaper iPhone anytime soon, as that would dilute its premium brand.

According to Bloomberg, Apple may need to release a more affordable iPhone to appeal to customers in emerging markets. However, the company is reportedly unwilling to do so, as that could impact its high-end status. Consequently, those on lower budgets will have to seek a low-end Android phone or opt for a used iPhone.

Apple’s first cheap iPhone experiment dates back to 2013 when it released the plastic iPhone 5c for $99. At the time, the flagship 5s model started at $199, theoretically making the plastic variant a tempting pick for those on a budget. Except that the iPhone 5c flopped. It turns out that customers worldwide preferred the premium build despite its higher price.

Ever since, the company hasn’t violated the “Apple doesn’t do cheap” philosophy set by Steve Jobs. Instead, it launched the iPhone SE line in 2016, which features dated — yet premium — hardware for a mid-range price. Today, the latest iPhone SE 3 costs $429, which is still more than many customers are willing to spend on a smartphone. Nevertheless, the tech overlord seemingly prioritizes its reputation over sales.