The dividend is back. Are investors right to be pleased?

Meta celebrated its 20th anniversary this week as all good and mature businesses should: by paying shareholders a dividend. In lieu of a birthday bash, the Silicon Valley stalwart marked its coming of age with a stock buy-back and, for the first time, by offering a dividend. Investors will receive 50 cents per share. Markets partied, with Meta’s share price rising by 20%, adding more than $200bn to the company’s market capitalisation on the day of the announcement.

The dividend, a 17th-century innovation, was a mainstay of markets for much of the 20th century. Stockpickers used the cash they earned from dividends to price shares. The Bloomberg terminal of its time, Moody’s Analyses of Investments, evaluated the giants of American rail on dividends per mile of railroad laid. But the years have not been kind to the once-dominant dividend. Since the early 1990s, regular cash payments to shareholders have been in retreat, losing out to stock buy-backs, in which management uses earnings to repurchase their stock, boosting the share price.