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DUNELM shoppers have been going wild for a clothes-drying essential that costs just 10p an hour to run.
The homeware giant is renowned for offering items at reduced rates, and you can currently get this bargain for just £66.50.
This is Dunelm's three-tier heated air dryer. It promises fast, effective results, without taking up too much space in your home.
Although the impressive rack offers 20m of drying space, and can hold a whopping 15 kilos of laundry, it folds down to just 8cm deep.
Powered by 300W, the clothes dryer costs just 10p to run per hour.
Dunelm describes the dryer as: "Heated to speed up the drying process, this three-tier airer features a vertical design that folds away neatly after use, perfect for saving valuable space in your home.
"Made from sturdy aluminium, this airer has 20m of drying space and is suitable for up to 15kg of washing."
The heated dryer is currently priced at 30 per cent off from last year's price of £95, making it one of the best air dryers on the market.
Compared to Lakeland's air drying model, which is priced at £139.99, with 13m of drying space, it's no wonder shoppers are racing to Dunelm.
Plenty of happy customers have been gushing with agreement, with over 400 of them leaving five-star reviews of the product.
One customer wrote: "This electric clothes dryer is fab. It fits a whole wash load on, is sturdy, takes up little space and dries the clothes within a couple of hours.
"I’m really happy with it and would recommend!"
Another added: "Easy to set up. Just plug in! It takes a good load of washing. Only 10p an hour to run and it keeps the room warm.
"Great buy. Would def recommend this airer!"
While a third said: "One happy wife. Due to the wet weather my wife was finding it difficult to dry her washing, so I bought her this airer.
"She`s absolutely made up with it no more complaining. It`s called an airer but it does dry washing quite quickly. BRILLIANT."
THE cost of a heated air dryer may depend on many variables, like how many watts the gadget uses, and how much energy you use generally.
The higher the watts used, the more expensive the gadget will be to run.
Cost = power (kilowatt) x time (hour) x cost of 1kWh (pence),
Ben Gallizzi, energy expert at Uswitch.com, said a 300-watt model will cost you around 43p for five hours of use.
This is how long it should take for a normal load to dry.
So Dunelm's heated air dryer, which costs just 10p an hour, will only cost a consumer around 43p per wash.
Like with a heated airer, the price of running a tumble dryer depends on what type of machine you buy and its wattage.
The average tumble dryer uses 2,500w so you can work out how much it'll cost from there.
Uswitch's Ben added: "A tumble dryer which uses 2.5kWh of energy per cycle would cost 73p a cycle.
"You could also swap from using energy intensive appliances such as tumble dryers and ovens to using alternatives like heated airers and air fryers instead."
Although heated air dryers are definitely a cheaper alternative to tumble dryers, which can cost £127 a year to run, consumers may consider purchasing a standard clothes dryer.
A standard clothes dryer or clothes rack won't cost you anything other than the upfront purchase price.
Meanwhile, Dunelm is also hosting a whole range of other sales at the moment.
One savvy shopper took to Facebook to share how she bagged a homeware item for £2.90 instead of £29.
While others have shared how they have been able to save an incredible £231.30 on their shops.
You can also get money off certain items 365 days a year through the retailer's "Returns Outlet" page on its website.
Some UK shoppers can nab discounts worth up to 70% off at three Dunelm outlet stores too.
JUST because something is on offer, or is part of a sale, it doesn't mean it's always a good deal.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
Here are some that we recommend:
