China extends visa-free entry for European countries, aims to boost tourism

Initially introduced in stages since the beginning of 2024, the visa-free scheme was intended to last for one year but has now been prolonged to further encourage visits for business and tourism purposes, as well as to promote cultural exchanges between Chinese citizens and foreign nationals.

Citizens from Austria, Belgium, France, Germany, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Spain, and Switzerland will continue to enjoy visa-free entry into China until the end of next year, with stays of up to 15 days permitted under the trial program.

Foreign Ministry spokesperson Mao Ning emphasized that the initiative aims to facilitate high-quality development in personnel exchanges and open up new avenues for international engagement.

Despite the ongoing impact of the pandemic on international travel, China’s government is actively working to revitalize its tourism sector. Strict pandemic measures, including quarantine requirements for arrivals, had hindered travel for nearly three years. While restrictions were lifted in early 2021, international travel has yet to fully rebound to pre-pandemic levels.

In response to increased interest in China as a tourist destination, particularly from Europeans, the country has seen a surge in bookings. Shanghai remains a popular destination, known for its blend of modernity and tradition, followed by Beijing, Guangzhou, and Shenzhen. Emerging destinations like Sanya and Chengdu are also attracting attention.

In addition to visa-free schemes, China is further facilitating inbound tourism by promoting cultural and historical attractions in collaboration with travel agencies like Trip.com. Investments in technology, travel guides, and e-payment systems are enhancing the overall tourism experience for visitors to China.