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‘My holy grail for eyeshadow primer,’ shoppers rave about anti-aging makeup that ‘smooths wrinkles’ and ‘lasts all day’

Use 'just a touch' on each eye for the best results
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IF your eyeshadow looks creased and crepey after applying, this product may be able to help.

Sephora shoppers have shared rave reviews for a "holy grail" makeup primer.

The eyeshadow primer is designed for smooth application as well as to combat fine lines and wrinkles
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The eyeshadow primer is designed for smooth application as well as to combat fine lines and wrinklesCredit: Urban Decay

Urban Decay Anti-Aging Eyeshadow Primer Potion, $28

The "creamy eyeshadow primer" is said to have anti-aging benefits as well as aiding in smooth application.

Urban Decay's Anti-Aging Eyeshadow Primer Potion is currently available for $28.

According to manufacturers, the product "ensures vibrant, crease-free color for up to 24 hours."

They recommend adding "just a touch" of the primer to your eyelids before beginning your makeup process.

"Apply eyeshadow while the primer is fresh for a vibrant, just-applied color that lasts," they advised.

The primer is designed to intensify the color of your eye makeup for all-day wear.

It also contains anti-aging skincare ingredients to improve the skin tone and fight wrinkles.

One such ingredient is ceramides, which the experts at Paula's Choice called an anti-aging essential.

"Ceramides have proven anti-aging properties," the professionals explained.

"If you compare them to bricks and mortar, skin cells are the bricks and ceramides are the mortar.

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"Ceramides hold the skin together and form a protective layer to help prevent moisture loss and visible damage from environmental stressors."

The anti-aging primer also contains peptides, which the pros at Concierge MD discussed in relation to skincare.

"Peptides can be a potentially powerful tool for anti-aging and skincare," they said.

"They may help reduce wrinkles, improve skin elasticity, strengthen the skin's barrier, reduce inflammation, and decrease the frequency of breakouts." 

Sephora shoppers shared their thoughts on the product in the review section.

The best Sephora deals for April 2024

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Each month Sephora shoppers can browse an array of delightful discounts and deals, including savings on popular beauty brands.

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"Great applicator, smooths wrinkles!!! Must have if you are an eyeshadow girl," wrote one impressed buyer.

"My holy grail for eyeshadow primer. I’ve tried so many but this is my favorite," said another reviewer.

"I've tried a few eyeshadow primers and this, by far, is my favorite," commented a third person.

"It gives a nice silky foundation, it catches the shadow, there's little fallout, and it's long-lasting.

"I use this every day to keep my shadows looking fresh all day," said another shopper.

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"Not only does my shadow stay all day, it keeps my eyelids hydrated. I have been using it for many years and would not be without it!"

Urban Decay Anti-Aging Eyeshadow Primer Potion, $28

Sephora shoppers have shared rave reviews for Urban Decay's eyeshadow primer with anti-aging properties
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Sephora shoppers have shared rave reviews for Urban Decay's eyeshadow primer with anti-aging propertiesCredit: Urban Decay
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