- + Google, DOJ make closing arguments in antitrust trial—Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case again...
- + Small review site lost 91% of its Google traffic to affiliate-focused SEO content—HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91...
- + Google restricts promotion of deep fake sexual content—Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoti...
- + 7 ways to use the ‘inspect element’ tool for SEO—Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more. [Category: SEO, Technical optim...
- + How to overcome the top 3 objections to YouTube video ads—Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising. [Category: PPC, Video, Yo...
- + Did Google really lose search market share to Microsoft Bing in April?—Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but...
- + The future of search is social by Edna Chavira—Learn how a strategic approach to social media can help brands drive significant bottom-line results [Category: Paid social, PPC, Sponsored White Pape...
- + 6 ways to use AI for paid search account restructuring—Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy. [Category: G...
- + How to boost your marketing revenue with personalization, connectivity and data —Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences. [Category: SEO]
- + Reminder: New Google Search reputation abuse policy starts soon—Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “...
- + Google Ads will pause low-activity keywords starting in June—Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. ...
- + Explore the latest in AI, SEO, PPC, and more at SMX Advanced—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...
- + How to transform your Google Ads headlines with anti-audiences—Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects. [Category: Google Ads...
- + The future of SEO in an AI-powered world—The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 ...
- + Optimizing for INP, the new Core Web Vitals metric—Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness. [Category: Google, SEO, Technic...
- + Google adds 6 new AI features for Performance Max—Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax fe...
- + Number of concerns over Google Privacy Sandbox grow to 111—The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 re...
- + Microsoft makes Copilot available to all advertisers—Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. [Category: Adverti...
- + Top 5 paid search B2B lead gen strategies for 2024—B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adap...
- + Study: 56% of Google’s top three positions are held by ccTLDs—An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs. [Category: Internationa...
- + Google March 2024 core update rollout is now complete—Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was ...
- + Google Search revenue increases 14% YoY to $46 billion—Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Go...
- + Google CEO says AI overviews are increasing Search usage—Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our us...
- + 6 things you should do after a Google core update rollout completes—A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery. [Category: ...
- + How to launch a product-led SEO strategy—Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy. [Category: SEO]
- + Google Publisher Center to stop allowing you to add publications—Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible. [Category: Google News, Google SE...
- + Meta ad revenue jumps 27% in Q1 2024—Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertisin...
- + What should the title tag length be in 2024?—Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why. [Catego...
- + Perplexity AI: Exploring AI-powered search beyond Google—Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more. [Category: Artifici...
- + Is optimizing for one specific keyword an outdated SEO practice?—For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a hig...
- + Bill requiring TikTok sale or ban becomes law in U.S.—President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the...
- + TikTok sell or ban bill becomes law—President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the...
- + Head of Google Search demands urgency as growth slows—Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” a...
- + Reddit introduces Dynamic Product Ads—Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in. [Category: P...
- + What does Google want from SEOs? What is the future of PPC?—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...
- + LinkedIn advertising: A comprehensive guide—Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI. [Category: L...
- + Google delays third-party cookie phase-out to 2025 (maybe)—Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Compet...
- + 3 ways to target your PPC competitors’ audience—Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert. [Category...
- + Report: Google Search CPC up 13% YoY; ad spend growth slowing—Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground. [Category: PPC]
- + Best of SearchBot: Create a recovery strategy for a site hit by a Google core update—Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on...
- + Google accused of anti-competitive tactics by Japanese regulator—Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 20...
- + TikTok SEO: The ultimate guide—Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. [Category...
- + 6 vital lenses for effective keyword research—Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. [Categor...
- + How to adapt your marketing for the new era of data analytics by Salesforce—Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vi...
- + Meta AI adds Google Search results—Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers. [Category: Facebook, ...
- + Google Chrome IP masking could radically impact search advertising—Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. [Category: Google, Google Ads, PPC]
- + Airbnb dominates in search sentiment report—The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment. [Category: PPC]
- + Structure, consume, learn and retire: Google’s pattern of learning—Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy. [Category: Google, SEO]
- + How to fix a huge traffic drop after rebranding—Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executi...
- + Make 2024 the year you take home the highest honor in search—Boost company morale, attract new business, and take home the highest honor in search. [Category: Search Engine Land Awards, SEO]
- + 5 alternatives to the missing Page Timings report in GA4—Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site? [Category: Google Analytics, SEO, Tec...
- + Dominate search results with your SEO dream team by Edna Chavira—Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. [Category: Advance your career, SEO, Sponsored White ...
- + 7 ways to elevate your responsive search ads—From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results. [Category: Goog...
- + How to set and manage PPC expectations for teams and stakeholders—Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by differe...
- + Top loyalty trends 2024: Discover industry-specific ideas by Comarch—On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes cu...
- + Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch—On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes cu...
- + Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch—On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes cu...
- + Meta could launch Threads ads this year—Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digi...
- + Brave Search unveils AI answer engine—Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results. [Category: SEO]
- + Tracking in 2024: Where we are and how to prep—Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. ...
- + How to survive the search results when you’re using AI tools for content—Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. [Category...
- + U.S. search ad revenues hit record $88.8 billion in 2023—Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. [Category: SEO]
- + YouTube escalates war on ad blockers—YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error messag...
- + Google AdSense launches new Ad Intents format for Auto ads—Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. [Category: Display, PPC]
- + Google Discover optimization: A complete guide—Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and ...
- + Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer—The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especia...
- + Google Search Console security update improves management of ownership tokens—You can now more easily see and remove which have access to your Search Console profiles. [Category: Google Search Console, SEO]
- + Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...
- + Oh, Brother: The Verge games Google again for ‘best printer 2024’—The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does. [Category: SE...
- + Upgrade your paid search strategy with Connected TV by Edna Chavira—Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences. [Category: PPC, Sponsor...
- + Google: Ad Strength not used in Ad Rank—Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s ac...
- + Google Demand Gen advertisers get generative image tools—Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-qua...
- + 4 under-utilized SEO research approaches to tackle in 2024—SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a ...
- + What to do when Google changes your GBP information—Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to d...
- + What does ‘Real-Time Marketing’ really mean? by Salesforce—Real-time does not have to mean right now. It’s delivering the information when the end user needs it. [Category: Analytics & conversion, Sponsore...
- + How to harness the power of brand mentions across the search universe—Brand mentions are crucial in shaping brand presence and perception across the search universe . This article explores the growing relationship betwe...
- + Writing people-first content: A process and template—Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content .” In this article...
As of 5/3/24 6:26am. Last new 5/2/24 4:13pm. Score: 170
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