- + Google Ads alert: broad match auto-toggle raises concerns—Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic...
- + Google tightens ad policies to align with Search spam rules—Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized ...
- + Google expands AI organized search results to restaurants—Google expanded these for dining recommendations within Google Search. [Category: Google, SEO] [Link to media]
- + Top 15 SEO stories of 2024—Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever , 2024 was not far behind – with perhaps two of the biggest s...
- + ChatGPT search vs. Google: A deep dive analysis of 62 queries—A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples. [Category: Google, Open...
- + SEO noise vs. SEO signals: Distilling what truly impacts rankings—Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates , rumored ...
- + How to use ChatGPT for keyword research (with actual prompts)—Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes. [Category: ChatGPT, Con...
- + Data providers: Google December 2024 core update was more volatile than last—This last Google core update was more impactful than the December core update but not the August or March 2024 core updates. [Category: Core update, G...
- + Google files its proposed remedies in DOJ’s monopoly case—Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear in its blog post that it...
- + Google’s review deletions: Why 5-star reviews are disappearing—Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation. [Category: G...
- + Search, social and video: Evolving digital PR for 2025—Digital PR is entering a new era. As social platforms like TikTok , YouTube , and Instagram become search engines in their own right...
- + Amazon SEO: A comprehensive guide—Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales. [Category: Amazon, Ecommerce, SEO]
- + 3 YouTube Ad formats you need to reach and engage viewers in 2025—Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count. [Category: PPC, Vi...
- + LinkedIn debuts Companies Hub to boost B2B marketing intelligence—LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. [Category: Linked...
- + Google overhauls ad policies for CTV and PETs—Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) a...
- + Google rolls out Brand Guidelines for Performance Max—Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks...
- + Google December 2024 spam update unleashed—Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globa...
- + Navigating political censorship in digital PR: Understanding media ownership and trust—Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions. [Category: Content, Lin...
- + 3 ways to use AI for SEO wins in 2025—AI is reshaping SEO , but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential....
- + How to maximize visibility on Google’s blended SERPs—Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic. [Category: Go...
- + Top 10 2025 PPC predictions and trends—We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. ...
- + Google December 2024 core update rollout is now complete—This update took 6 days to roll out and was a typical Google core update. [Category: Core update, Google, Google algorithm updates, Google SEO, SEO]
- + Bing Image Creator is now directly in Bing search and faster—Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design. [Category: Bing, ...
- + Google experiments with double ad placements for same advertiser—The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns. [Category: PPC...
- + YouTube SEO fundamentals: What you need to know—YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025. [Category:...
- + Google AI Overviews: Everything you need to know—Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization. [Category...
- + The future of paid search: 3 predictions for Google Ads in 2025—Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits. Because t...
- + Top 5 takeaways from the 2024 Web Almanac SEO Chapter—Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more. [Categor...
- + Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM—The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning...
- + LinkedIn tests personal post boost option—LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. [Category: Lin...
- + Google AI Overviews rising in B2B technology, healthcare sectors—Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews. [Category: SEO]
- + 5 PPC measurement initiatives to set yourself up for 2025 success—The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still hanging on, at ...
- + Snap overhauls creator monetization, raises performance bar—Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight...
- + Does schema still matter in AI search?—If you’ve spent time in SEO forums or reading SEO blogs, you’ve probably heard someone scream, “Use schema!” like it’s the magic key to all things ...
- + Google’s new help document on faceted navigation—Google has published official help documentation on faceted navigation , which you often see on e-commerce sites, article sites, event sites and more...
- + How to beat audience saturation in PPC: KPIs, methodology and case studies—Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement. [Category: Google Ad...
- + ChatGPT’s search surge: 1% market share predicted by 2025—Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal data that enterprise SEO platform shar...
- + TikTok takes U.S. ban challenge to the Supreme Court—TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it ...
- + ChatGPT search is now available to all free users—ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth. [Category: SEO]
- + Exploit reveals how and why Google ranks content—Google exploit reveals insights into consensus scoring, query classifications, site quality scores and more. [Category: SEO]
- + Google Ads tests AI-powered reporting tool—Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts. [Category: Google Ads...
- + Top 10 Google Ads mistakes to avoid in 2025—Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more. [Category: Google Ad...
- + 13 digital marketing trends you should plan for in 2025—Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences. [Category: PPC, SEO]
- + Coupon sites: The hidden threat to your brand by Bluepear—Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively. [Category: PPC, Sponsored content]
- + Google Performance Max negative keyword exclusions now in beta—Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request....
- + Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals—Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities. [Category: E-E-A-T,...
- + How Gen Z is redefining discovery on TikTok, Pinterest, and beyond—Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt. [Category: P...
- + Microsoft revamps advertising tracking, consent features—Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. House...
- + Google December 2024 core update rolling out now—Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update wi...
- + Google Lens is having a serving issue—Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that&...
- + Top 4 PPC tactics to try in 2025—Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead. [Category: Google Ads, Mi...
- + A 13-point roadmap for thriving in the age of AI search—Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. [Category: Generat...
- + Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar] by Agital—Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts. [Category: Ecommerce, SEO, Sponsored ...
- + Meta’s platforms hit by global outage—Meta’s suite of apps faced a major outage Wednesday afternoon, leaving users across the globe unable to access the platforms or send messages. The iss...
- + Bing officially removes cache link from search results—This comes after Google removed the cache link in February. [Category: Bing, Bing SEO, SEO]
- + Analysis: 75% of Google AI Overview links come from top 12 organic rankings—Three-quarters of the links cited in Google AI Overview appear in position 12 or higher in the organic search results. That’s according to a new...
- + Google Ads tests video asset option—Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025. [Category: PPC, Video]
- + Google Gemini 2.0 coming to Search and AI Overviews—AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding. [C...
- + How to segment traffic from LLMs in GA4—Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio. [Category: Genera...
- + Google Search Console rolling out new date controls for performance reports—This includes a new hourly view of the data. [Category: Google, Google Search Console, Google SEO, SEO]
- + How to use negative keywords in PPC to maximize targeting and optimize ad spend—Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implement...
- + Start 2025 with smarter, more impactful email marketing by Edna Chavira—Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle ...
- + Topic clustering for SEO: 5 mistakes to avoid—Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority. [Category: Content, SEO]
- + Yelp unveils AI features to streamline local business discovery—Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers. [Category: PPC, Yelp]
- + Data providers: Google November 2024 core update was less volatile—This last Google core update was less impactful than the August core update and some other core updates. [Category: Core update, Google, Google algori...
- + Bing Webmaster Tools releases Copilot beta—Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users. [Category: Bing, Bing SEO, SEO]
- + How to build lead gen campaigns for B2B SMBs—Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. [Category: Google...
- + Google Search Console Insights no longer to show data from Google Analytics—Google says this change is to make it easier to use these reports. [Category: Google Search Console, Google SEO, SEO]
- + Google Search fixes delayed indexing issues—Google has confirmed it is investigating indexing issues within Google Search. [Category: Google, Google SEO, SEO]
- + Google details shopping annotations and badges for ads and free listings—Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad p...
- + Global ad revenue to top $1 trillion, dominated by Google and Meta—The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency unde...
- + SEO for ChatGPT search: 4 key observations—Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings. [Categor...
- + Google clarifies how Google’s crawlers handle cache control headers—Google has added a new section to its crawler and fetcher documentation for HTTP caching , which clarifies how Google’s crawlers handle cache c...
- + How to measure YouTube ad success with KPIs for every marketing goal—Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI. [Category: PPC, Video, YouTu...
- + How to find emerging audience needs using Google Trends—Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance. [Category: Go...
- + In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove—OpenAI — an artificial intelligence research company — created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of huma...
- + Google adds FAQs on site reputation abuse policy—Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked questions. The questi...
- + Google CEO Sundar Pichai: Search will profoundly change in 2025—Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today. [Category: Generative Engi...
- + Crawl budget: What you need to know in 2025—Crawl budget is a common source of concern and confusion in SEO . This guide will explain everything you need to know about crawl budg...
- + A guide to creating short-form videos—Video content is everywhere, but SEO -savvy short-form videos are rare. Thanks to platforms like TikTok , Instagram Reels and You...
- + How AI is radically reshaping marketing budgets by Edna Chavira—Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) [Category: Leadership and...
- + How AI is radically reshaping marketing budgets by Edna Chavira—Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) [Category: Leadership and...
- + Perplexity expands publisher ad revenue sharing program—Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. ...
- + Google November 2024 core update rollout is now complete—This update took 24 days to roll out and was a typical Google core update. [Category: Core update, Google, Google algorithm updates, Google SEO, SEO]
- + Google to launch new Dating and Companionship Ads policy—Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain ...
- + Easier consent management comes to Google Tag UI—Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analy...
- + How to analyze your SEO competitors to find opportunities—Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization. [Category: Conte...
- + Top 6 technical SEO action items for 2025—Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance. [Category: SEO, Technical optim...
- + Google Search makes it easier to search without personalization—Google Search now labels if the results are personalized and gives you a quick way to turn off personalization. [Category: Google, Google SEO, Search ...
- + Microsoft Advertising: A comprehensive guide—Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more. [Category: M...
- + Google Analytics enhances remarketing with Customer Match integration—Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. ...
- + How to improve PPC lead quality for B2B campaigns—Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. [Category: Goog...
- + How to search Google by date with before: and after: search commands—The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify. [Category: Goog...
- + 19 advanced Google search operators you need to know (and some we’ve said goodbye to)—Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. [Category:...
- + How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console—Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more. [Category: Google Search Cons...
- + 6 tips for successful ecommerce search campaigns—From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. [Category: Google Ads, PP...
- + Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira—See how cookie preferences and first-party data converge to form unified customer profiles. [Category: Analytics & conversion, Sponsored White Pap...
- + Rand Fishkin on the SEO opportunity pie shrinking and more insights—Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Goo...
- + Surprising data: 15% of Google searches are driven by only 148 terms—In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. [Category: Google, SEO]
- + Performance Max vs. Search campaigns: New data reveals substantial search term overlap—Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. [Category: ...
- + PPC experimentation vs. PPC testing: A practical breakdown—Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively. [Category: ...
- + OpenAI has no immediate plans for ChatGPT advertising—Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon. [Category: SEO]
- + How to become an industry thought leader by building content pillars—Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience. [Categor...
- + Google Chrome site engagement service metrics—In Chrome, type chrome://site-engagement/ to see which sites you engage with the most. [Category: Google Chrome, SEO]
- + How to cultivate SEO growth through continuous improvement—Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead. [Category: SEO]
- + 8 tips to craft clear and impactful client communication—In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. ...
- + How to monitor brand visibility across AI search channels—Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts. [Category...
- + Decoding LLMs: How to be visible in generative AI search results—Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference. [Category: Gene...
- + ChatGPT search: Does it deserve the fanfare?—After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. The new Ch...
- + Google’s alleged adtech monopoly faces historic antitrust test—The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the a...
- + Google Ads Creative Studio to sunset in Q1 2025—Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agenc...
- + How to do an SEO projection—Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results. [Category: SEO]
- + Google Search Console recommendations now fully live—Note, you still may not see it if Google does not have recommendations for you. [Category: Google Search Console, Google SEO, SEO]
- + Google faces £7 Billion UK class action over search monopoly—Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm con...
- + Google Ads outage disrupts campaigns—Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers. [Category: Google Ads, PPC]
- + Everything you need to know about page experience in 2025—Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. [Category: Google, SEO]
- + Google adds WhatsApp ‘conversation started’ conversion action—Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements. [Category: Google Ads, PPC]
- + 5 GEO trends shaping the future of search—What’s next for search? Dive into the five GEO trends shaping AI-driven search engines like ChatGPT, Google Gemini and more. [Category: Generative Eng...
- + How to boost PPC retargeting efficiency with an RFM analysis—Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. [Category: PP...
- + The latest jobs in search marketing—Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brand...
- + Google’s site reputation abuse policy is a band-aid for a bullet wound—Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue. [Category: S...
- + 11 essential SEO elements you should be tracking—By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise too...
- + Google’s AI Sales Assistant: What it means for SEO and how to prepare—Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy. [Category: Ecommer...
- + DOJ’s push to sell Google Chrome sparks industry debate over web’s future—Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the co...
- + How to craft an international SEO approach that balances tech, translation and trust—International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences. [Category:...
- + Building a PPC roadmap for new brands: 10 questions to ask—Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t ...
- + 8 strategic steps for setting and overseeing your SEO budget—Are you struggling with your SEO budget ? You aren’t alone. Many businesses either overspend or underspend – and the results are subp...
- + Google outlines 2025 ads API roadmap—Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the nu...
- + Google reshapes in-store shopping with AI-powered comparisons—Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. [Category: ...
As of 12/26/24 5:22am. Last new 12/24/24 12:55pm. Score: 329
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