CampusCoin Student Feed Aggregator

+ Make 2024 the year you take home the highest honor in search—Boost company morale, attract new business, and take home the highest honor in search. [Category: Search Engine Land Awards, SEO]

+ 5 alternatives to the missing Page Timings report in GA4—Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site? [Category: Google Analytics, SEO, Tec...

+ Dominate search results with your SEO dream team by Edna Chavira—Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. [Category: Advance your career, SEO, Sponsored White ...

+ 7 ways to elevate your responsive search ads—From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results. [Category: Goog...

+ How to set and manage PPC expectations for teams and stakeholders—Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by differe...

+ Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch—On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes cu...

+ Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch—On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes cu...

+ Meta could launch Threads ads this year—Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digi...

+ Brave Search unveils AI answer engine—Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results. [Category: SEO]

+ Tracking in 2024: Where we are and how to prep—Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. ...

+ How to survive the search results when you’re using AI tools for content—Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. [Category...

+ U.S. search ad revenues hit record $88.8 billion in 2023—Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. [Category: SEO]

+ YouTube escalates war on ad blockers—YouTube has introduced two new measures in its crackdown on ad blockers. There will either be:  Buffering issues. An error messag...

+ Google AdSense launches new Ad Intents format for Auto ads—Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. [Category: Display, PPC]

+ Google Discover optimization: A complete guide—Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and ...

+ Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer—The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especia...

+ Google Search Console security update improves management of ownership tokens—You can now more easily see and remove which have access to your Search Console profiles. [Category: Google Search Console, SEO]

+ Exclusive keynotes, expert-level sessions, live Q&A and more: Preview the SMX Advanced agenda—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...

+ Oh, Brother: The Verge games Google again for ‘best printer 2024’—The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does. [Category: SE...

+ Upgrade your paid search strategy with Connected TV by Edna Chavira—Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences. [Category: PPC, Sponsor...

+ Google: Ad Strength not used in Ad Rank—Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s ac...

+ Google Demand Gen advertisers get generative image tools—Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-qua...

+ 4 under-utilized SEO research approaches to tackle in 2024—SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a ...

+ What to do when Google changes your GBP information—Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to d...

+ What does ‘Real-Time Marketing’ really mean? by Salesforce—Real-time does not have to mean right now. It’s delivering the information when the end user needs it. [Category: Analytics & conversion, Sponsore...

+ How to harness the power of brand mentions across the search universe—Brand mentions are crucial in shaping brand presence and perception across the search universe . This article explores the growing relationship betwe...

+ Writing people-first content: A process and template—Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content .” In this article...

+ TikTok testing virtual influencers for video ads—TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts...

+ Chase launches first bank-led media network—JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send rele...

+ How advertisers can capitalize on vertical video—Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. [Category:...

+ How the Google-Reddit partnership impacts brand management—The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Red...

+ Google structured data carousels (beta) clarified for summary pages—Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out t...

+ Google CEO on the evolution of Search and SGE—Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who rec...

+ TikTok launches enhanced ad placement controls—TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Ver...

+ Google testing People Also Consider label on branded search ads—Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions. [Category: Google, Google Ads, Paid social, PP...

+ The Performance Max playbook: Best practices and emerging tactics for 2024—Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. [Category: Google ...

+ Advanced Google Ads tracking for local service companies—Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated meth...

+ Meta advertisers claim sales are down and costs are up due to glitchy automated system—Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report t...

+ Google updates Merchant Center product data specifications—Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to opti...

+ B2B audience targeting: Meta Ads as an alternative to LinkedIn—Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies. [Category:...

+ How to maximize your local business’ Google Maps presence—Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers. [Category: Google Maps, Local, PP...

+ Sneak peek: SEO and PPC sessions coming to SMX Advanced—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...

+ Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers—Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study....

+ 4 YouTube Shopping updates, including Collections and Affiliate Hub—The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. [Category: Paid social, ...

+ Google and world’s largest ad group announce landmark AI collaboration—The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, in...

+ LinkedIn’s most effective posting strategies unveiled by new study—LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Social...

+ 7 ways to use generative AI in PPC—Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis. [Category: Ar...

+ How to implement a full-funnel PPC marketing strategy—A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? ...

+ 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce—These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. [Category:...

+ Best of SearchBot: Create a strategy to build high-quality backlinks—Best of the SearchBot showcases  Search Engine Land’s SearchBot’s  responses to prompts submitted by readers. The language model is based on...

+ Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny—Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google...

+ ROI-driven content marketing: Aligning strategies with revenue goals—Maximize your content marketing ROI with proven strategies tailored to aligning your efforts with revenue goals and driving tangible results. [Categor...

+ Ensuring quality in your SEO services: A checklist—From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services. [Category:...

+ Google explains why Ad Strength is ‘so important’ as it addresses industry concerns—Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search eng...

+ Bing Search tests removing cache link—This comes after Google Search officially dropped its cache link a couple of months go. [Category: Bing, Bing SEO, Microsoft, SEO]

+ The latest jobs in search marketing—Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC a...

+ 6 reasons why SEO audits seem like a waste and how to fix them—SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. [Category: G...

+ 10 non-marketing books every SEO should read—Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons. [Category: Advance your career, E...

+ LinkedIn introduces CTV ads for B2B campaigns—LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. [Category: LinkedIn, PPC, Video]

+ Google ‘considering Hubspot acquisition’—Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan St...

+ Google AI overviews launch in UK—Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google&...

+ Google to start issuing Display & Video 360 linking recommendations—When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. [Category: Google, Google Ads, Paid social, PPC...

+ PPC Survey: AI a top priority but causing concern, trust in Google Ads down—PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the glo...

+ SMX Advanced registration is open… grab your free pass now!—Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. [Category: SEO, SMX® - Search Marketing ...

+ How to build a future-ready SEO strategy—Crafting an SEO strategy requires more than just a focus on the present. To succeed, we must anticipate future changes and adapt accordingly.  ...

+ Flex your content management for scalability and hyper-personalization by Edna Chavira—Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact. [Category: Content, Sponsored White Papers &a...

+ 13 questions to diagnose and resolve declining organic traffic—Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. [Category: Google,...

+ Facebook launches enhanced full-screen video player with key upgrades—The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada. [Category: Face...

+ Reminder – Google is turning off all Universal Analytics services and APIs—Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA...

+ 60% of Perplexity citations overlap with top 10 Google organic results—With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ. [Category: SEO]

+ Instagram explains why your content isn’t reaching your followers—The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. [Category: Instagram, Paid social, PPC]

+ New for 2024! Compare 11 top marketing automation platforms—Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. [Category: MarTech Intelligence Reports]

+ Negative keywords in paid search: 6 strategies for effective implementation—Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords. [Category: Google Ad...

+ 7 steps to scale your content creation process in the world of AI—Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience. [Category: Artificial Intelligence Optimi...

+ 5 underrated skills you need to be a good digital PR – and how to master them—Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest. [Category: Education ...

+ Manual link building is more important than ever in 2024 by Page One Power—Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs. [Category: Lin...

+ Microsoft is upgrading native campaigns to enhanced CPC—The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. [Category: Advertising, Microsoft, Pa...

+ YouTube unveils 3 new updates, including live stream reaction analytics—YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user e...

+ Daily Mail publisher introduces new social-first video ads—DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily...

+ Instagram Stories: 6 tips to boost engagement—Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. [Category: Instagr...

+ 7 must-know marketing attribution definitions to avoid getting gamed—I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane me...

+ How to use Google Gemini to improve SEO operational efficiency—From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors. [Category:...

+ How to improve your SaaS onboarding experience to retain more customers—A successful SaaS onboarding experience does two things:  Quickly helps new users overcome a product’s learning curve. Demon...

+ A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce—CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. [Category: Anal...

+ Microsoft expands Maximum Conversion Value to more campaign types—Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns. [Category: Advertis...

+ Meta announces major audience targeting and insights update—Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. [Category: Display, PPC]

+ Walmart Connect opens up to small and non-endemic advertisers—Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart...

+ Report: Perplexity plans to sell ads—Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will ...

+ Google investigating Ad Manager Reach report error—Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic date ranges like ...

+ Google expands Vehicle Listing Ads to new markets—Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times. [Category: Google, Pai...

+ ChatGPT makes links more prominent—But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT. [Category: Chat...

+ Bulk product optimization: Tips and tools for ecommerce SEO—Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly. [Category: Ecomme...

+ 16 reasons why your page isn’t ranking on Google—It’s frustrating. You put time, energy and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, e...

+ Advanced tactics to maximize the SEO value of user-generated content—User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing . As Google prioritizes authentic, engaging cont...

As of 4/20/24 1:20am. Last new 4/19/24 7:25pm.  Score: 143